Behavior change interventions create demand for products and services, mobilize communities, address policies and laws, and improve individual and community skills. Since its inception, JBCP has been following a bi-dimensional health communication strategy to educate the Jordanian public and change attitudes, knowledge and practices towards breast cancer screening. The strategy adopts two scientifically planned and executed approaches; the one-to-one and the one-to-group approaches. It also enables the customization of message delivery tools and methods according to the target audience.

JBCP has successfully implemented extensive outreach and has been able to infiltrate the Jordanian community from a grassroots level; maximizing its reach to cover the Kingdom’s twelve governorates and reaching hundreds of thousands of individuals on a yearly basis. We can assist organizations in the design and implementation of their behavior change communication and social marketing interventions based on the most up to date concepts and models.

National Social Marketing Campaigns

JBCP can assist organization concerned with local development by scientifically and innovatively designing their mass media awareness campaign messages and slogans based on identified public awareness needs identified through comprehensive national surveys.

We can also guide organizations in identifying the most effective dissemination tools used to communicate the campaign message to the general public through the utilization of all available media platforms. We can also support institutions in designing and implementing educational materials and activities specifically tailored to their needs. We provide a full range of creative services and solutions; marketing strategies, branding and social marketing efforts that range from program identity to full-scale campaigns. The implemented approach is research-informed and customized to each community, while the design strategies amplify core messages, bring critical content to focus and help organizations achieve impactful results.

Grassroots Behavior Change Outreach Programs

JBCP has been successfully implementing an intensive outreach program at the grassroots level to infiltrate the Jordanian community. This program is implemented with hundreds of partners and civil society organizations that support the Program’s interventions on the ground. The outreach efforts are implemented through a network of educators and outreach workers who are carefully selected and trained by JBCP on the dissemination of breast cancer early detection messages and social behavior change communication.

We are keen on sharing the Jordanian outreach experience and assisting organizations concerned with local development through:

• Developing standardized, culturally-sensitive, interactive educational toolkits that facilitate outreach efforts and unify messages communicated with the general public
• Designing an outreach program customized to the social determinants of the organization’s local community and advising on best practices to be followed in the implementation of outreach activities to maximize outreach to the general public
• Guiding organizations in screening civil society and community-based organizations and formulating strategic partnerships with them to improve their outreach network and access to their local communities, specifically in remote, underserved areas
• Supporting organizations in the establishment of a systematic program for the selection, recruitment and training of community outreach workers and educators to ensure successful outreach interventions